Nissan North America, Inc. (NNA) today announced the start of order specification for the 2011 model year Nissan LEAF – the industry’s first 100-percent electric car for the mass market – for those customers who have placed a reservation online. Consumers will now be able to choose the color and trim level of their Nissan LEAF, bringing them one step closer to a tailpipe-, gas- and emission-free future.

The ordering process for Nissan LEAF will be prioritized based on when consumers submitted their original reservations online and by the consumer’s market. Over the next several weeks, reservation holders will begin to receive emails informing them how to submit an order. They will contact a dealer to negotiate their price and finalize the order for the purchase or lease of Nissan LEAF.

Once a consumer’s order has been agreed with a dealer it will be placed in sequence for production and delivery according to the consumer’s market. These future Nissan LEAF drivers will be informed of an estimated delivery timing upon completing the order process.

“Today Nissan moves one step closer to placing thousands of zero-emission electric cars on American roadways,” said Brian Carolin, senior vice president, Sales & Marketing, Nissan North America. “As more than 80 percent of those customers placing a reservation are new to Nissan, we look forward to welcoming them as they embrace Nissan’s innovation and begin zero-emission driving.”

Nissan previously announced SV and SL trim introductory pricing for the 2011 Nissan LEAF on March 30. Today, the company is providing additional information to reservationists, including detailed factory and port installed options content. Currently, more than 18,600 people in the United States have made a reservation for the Nissan LEAF, drawing closer to the target of 20,000 reservations by December.

Source:http://www.nissannews.com/newsrelease.do?id=1855&mid=